Email Marketing Specialist 

Dev Digital > Email Marketing Specialist 

Email Marketing Specialist 

Job Type: Part Time
Job Location: Ahmedabad

Company Introduction

At DevDigital, we are dedicated to helping businesses harness the power of email marketing to drive engagement, conversions, and brand loyalty. As a leading Email Marketing Specialist, we leverage innovative strategies and cutting-edge technology to deliver tailored solutions that resonate with your audience and achieve your marketing goals.

Job Description

As an Email Marketing Specialist , you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Responsibilities

  • Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web-behavior to drive the message and content personalization.

Skills

  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Strategic
  • Web Analytics
  • Testing
  • Template Creation
  • Content Creation

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