Company Introduction

At DevDigital, we are dedicated to helping businesses harness the power of email marketing to drive engagement, conversions, and brand loyalty. As a leading Email Marketing Specialist, we leverage innovative strategies and cutting-edge technology to deliver tailored solutions that resonate with your audience and achieve your marketing goals.

Job Description

As an Email Marketing Specialist , you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Responsibilities

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web-behavior to drive the message and content personalization.

Skills

• Email Marketing
• Campaign Marketing
• Communication Skills
• Marketing Automation
• Strategic
• Web Analytics
• Testing
• Template Creation
• Content Creation