Transformative B2B E-Commerce Solution for a Global FMCG Leader

Background: A global leader in the Fast-Moving Consumer Goods (FMCG) industry, with a presence in over 180 countries, aimed to revolutionize its distributor engagement through an advanced B2B customer portal and e-commerce platform. The brand faced the challenge of integrating complex systems such as SAP, LDAP, EBAM, PIM, Qualtrics, Padrot, and Expivi while addressing region-specific needs across North America (NA), Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Latin America and Oceania (LAO).

Challenge: The primary challenge was to create a unified platform that could seamlessly manage a comprehensive catalog dynamic pricing structures, and handle chargebacks efficiently. Additionally, the solution needed to offer flawless integration with existing systems (SAP, LDAP, EBAM, PIM, Qualtrics, Padrot, Expivi) and accommodate unique regional requirements, ensuring a personalized and efficient experience for distributors worldwide.

Solution: Our team developed a cutting-edge B2B customer portal and e-commerce platform tailored to the FMCG giant’s specifications. The solution featured a robust catalog management system capable of handling an extensive range of products with region-specific variations. Dynamic pricing algorithms were implemented to automatically adjust for different markets and distributor agreements. The platform was integrated with SAP for real-time inventory and order management, LDAP for secure authentication, EBAM and PIM for asset and product information management, and Qualtrics, Padrot, and Expivi for enhanced customer experience and personalization. The system was designed with the flexibility to accommodate unique regional needs, ensuring compliance and relevance across NA, EMEA, APAC, and LAO.

With innovation at its core, our solution revolutionizes how FMCG leaders navigate the digital landscape, fostering growth and agility in an ever-evolving market.

Themepul

Outcome: The deployment of the B2B customer portal and e-commerce platform marked a significant milestone in the FMCG brand’s digital transformation journey. Distributors across the globe gained access to a one-stop solution for managing orders, viewing detailed product information, and accessing personalized pricing and promotions. The integration of backend systems provided real-time data accuracy, streamlined operations, and significantly reduced order processing times. The platform’s regional customization capabilities ensured that the brand could cater to local market nuances, resulting in increased distributor satisfaction and engagement. Overall, the initiative enhanced operational efficiency boosted sales, and strengthened distributor relationships worldwide.

This case study exemplifies the power of digital innovation in addressing complex global distribution challenges, showcasing how tailored solutions can drive business growth and enhance partner networks in the competitive FMCG industry.